If you are just starting out as a copywriter, you must learn to use good research skills to get the job done for your clients and save yourself time and heartache in the long run.
If you find that you must constantly ask your client to clarify their requests, you are not researching properly.
There are some things that you must consider every time you are copywriting for a client.
Stealing other peoples work
The first thing that you can do to understand the kind of copy that you will be writing is to take a look at the successful copy that is already out there.
You should not be stealing anyone else’s work, but you can take a look at the style that is used and how the copy is constructed.
This will help you understand how your copy should compare.
Facts on the product or niche
It is not necessary to give a comprehensive and in-depth look at the topic that you are writing about if it is to be used as sales copy.
Look for some facts about the product or niche that not many people will know.
This will make your copy interesting and informative. Your goal is to get the reader to buy the product. Learn how to use these facts and interesting bits of information to hit triggers in your readers.
Always find an angle
For example, if you were writing copy about a new dish-washing soap, a good angle to go with is the environment or how harsh the chemicals are in other brands.
What are these harsh chemicals doing to the environment or your skin every time you use it? This is a good angle to take if you are selling the product.
Find these facts and use them to your advantage to promote your product. Do some searching online about your product and you will be amazed at what you can find out.
Factors that you should keep in mind
You should understand that your sales copy must serve a need by the consumers of the product. What does the product do to give a benefit to those who use it.
Think about all of the things that your product is supposed to do. If it is dish-washing soap, it is supposed to clean dishes. How might your product offer a different benefit from the other brands on the market.
Does it have a unique dispenser, does it use environmental ingredients, is it better for your skin? These are the factors that you should keep in mind when you are writing sales copy.
Understanding these things will help you to write better sales copy. You should always make sure that you do some research before you begin so that you can find the selling trigger for your sales copy. If you do this, you will quickly become a top copywriter.